At Ohio HD we have been thinking a lot about what production looks like post COVID-19 lockdowns. Like many businesses around the country, we are exercising conscientious social distancing to ensure that health and safety are our top priorities.
One thing is certainly true, as we become more isolated it is more important than ever that companies and brands communicate with the communities they serve. Video is the safest, most authentic, and effective way to reach where they live. But how do we create content safely in a world where social distancing is the new standard? How do we begin to operate again once the quarantines are lifted? How can we create environments where we feel safe?
Below are some alternative ways to accomplish video or marketing projects that you may have had in progress or had wanted to start.
Media companies, including Ohio HD, have been designated an essential service. Ohio HD takes this responsibility seriously and has created a strategy to help our clients deliver on-camera, messaging in a clean, safe, exposure-risk limited environment. In our studio, we have created a stream-enabled, ready-to-shoot set for headshots and interviews. Clients can choose from backgrounds including black, white, chroma-key green or blue, or even their own brand color. We have pre-configured the set for streaming services, whether the client wants to deliver their content live to their audience, stream for client review, or even have a remote interviewer on the teleprompter just as if they were really there. The set is self-contained and designed to be operated and staffed by just one or two crew Ohio HD crew members. Each setup will include the following:
1) A clean working space maintained by an Ohio HD studio manager
2) 4K camera & lens package
3) Pre-lit lighting set-up, with background color of client's choice
4) Contactless audio via boom mic setup (no lavs)
5) Teleprompter for script or remote interviewer (if desired)
6) Client monitor in a separated space with an audio feed
7) Remote Internet viewing and feedback through Zoom, Google Hangout, or other streaming service
The health and safety of everyone involved in a production is top-of-mind. Our ready-to-shoot studio setup is pre-configured to work with a variety of live streaming and webcasting services to best fit the needs of the client. Below are just a few applications in which this technology can be implemented.
• Live Content — The client's message or content is delivered live to its audience through a streaming service of their choice.
• Remote Client Review — Whether the supervising client cannot be present due to travel policies, or simply to practice social distancing, the video and audio feed can be live streamed for instant review and feedback.
• Remote Interview — The interviewer can be literally anywhere in world and still appear on the teleprompter just as if they were physically present. Using streaming services like Zoom or Google Hangout, two-way audio and video communication between the interviewer and subject are made easy.
Check-in Information
Name, phone number, email address, temperature, and statement they have been without flu-like or COVID-19 symptoms for at least 7 days and fever free without medication for at least 72 hours.
Time in and Time out.
Self-monitor throughout the day, report immediate change of symptoms or illness to the Studio Manager (designated on the check-in sheet), and immediately excuse themselves from the facility.
Maintain a minimum distance of 6 feet with other persons.
All persons shall provide an adequate cloth face covering or mask.
The Studio Manager will be responsible to keep all participants compliant, greet guests and brief them on safety protocols, work to keep surfaces and door pulls sanitized.
Sinks with soap and paper towels.
Sectioned-off areas of the building to segregate people into smaller groups/individuals to assist in the social distancing requirement.
Readily available hand sanitizer and sanitizing sprays and wipes.
In addition to our controlled studio environment, Ohio HD can provide the following services depending on the client’s needs:
• Live streaming
• LiveU uplink
• Multi-camera options
• BTS views of the set
• Audio session recording and mixing
• On-site editing
• High-speed file uploads
• Color grading and finishing
• Comprehensive VTR/playback cart
• MR MOCO Bolt High-Speed Cinebot
If you have any questions or would like to inquire about any of our CDC Compliant production services, please contact us using the provided form.
We'd love to hear from you and figure out how we can help you deliver your message or content!